The italian style for outdoor living

A journey into the history of design

The cobalt blue of the Amalfi Coast. The timeless charm of Saint Tropez, Montecarlo and the French Riviera. The refined romanticism of the Dolomites. The metropolitan outdoors of Milan. These are the scenarios chosen by Ethimo for the presentation of its new collections, which have been created by both consolidated and emerging figures in the world of contemporary design. Their journey is a multi-shaped tale through the Mediterranean world, in which each chapter deals with a different location. It is a story made of materials and emotions, artisan traditions and design culture, and every mood conveyed is different, intriguing and unique.

Collections for special settings

Amidst a variety of novelties and consolidated items, Ethimo presents some of its collection in a small corner of paradise in the heart of the Mediterranean with the bright colours of ceramic from Vietri and the landscape of the Vesuvius. The new stackable armchairs – Pluvia, with an 80s feel, and Kilt, which evokes the proud inhabitants of the Highlands, stand beside real classics of the Ethimo collection such as the Costes sun loungers, the Elle deckchair and the foldable Elìt sunbeds, all fit together in an intriguing dialogue of design, space, memory and nature.

Drawing inspiration from the past and present

The Agave tables and chairs with their 50’s-style curves encounter the genial blend of traditional craftsmanship and geometric patterns at the Hotel Parco dei Principi, designed by Gio Ponti. The Allaperto collection changes personality depending on the outfit and the location: Grand Hotel in the Monte Carlo Beach Hotel, a top destination for international elite of the 1930’s; Camping Chic on the beaches of St. Tropez in a mixture of dolce vita and hippie culture; Mountain on a terrace in contemporary style, overlooking the forests of the Dolomites, Urban in a home in the Porta Nuova district of Milan, with a view of the skyline designed by international starchitects.

New designs for outdoor living

The sheer creativity, techniques and attention to detail of Luca Nichetto come to the fore in Pluvia, the new stackable armchair in aluminium and fibre, with a gently curved back. Marc Sadler is the designer behind the new concept of teak chairs, bold and sophisticated and slightly forward-looking. Ribot is the perfect mix of rational classicism interpreted in a modern key where a minimal silhouette partners the solidity of the materials. Kilt, in teak or stainless steel, came about from an idea by Marcello Ziliani, who designed a tight weave of rope to create a comfortable support for the body, mixing contemporary design and traditional craftsmanship.